A Swedish Billionaire Is Buying Up Rights To Old Video Games To Build A “Gaming Empire”

ByJoseph Gibsonon January 3, 2023inArticles›Billionaire News

You might not be familiar with Swedish billionaire Lars Wingefors by name, but if you’re even passingly familiar with video games , you are definitely familiar with some of his company’s recent acquisitions. Embracer Group, the conglomerate established by Wingefors (and in which he owns a 21 percent stake), has acquired hundreds of game companies and the rights to titles like “Tomb Raider,” “Duke Nukem,” and even licensed games including multiple “SpongeBob SquarePants” titles, with the eventual goal of churning out shiny new remakes of beloved favorites at big profit margins. And it’s this video game empire, and the man building it, that was the recent subject of a Los Angeles Times profile .

Wingefors is a successful financier who got his start in business as a young person selling old comic books and video games outside Karlstad in Sweden. He dropped out of high school to concentrate on his first business, Nordic Games, which eventually grew to multiple retail locations in Sweden before he eventually sold the business for a reported $7 million. After that, Wingefors founded another video game resell business called Game Outlet Europe. He also helped to finance the hit Nintendo Wii karaoke game “We Sing,” which brought him deeper into the business side of the video game world. And despite his seeming passion for video games, he told the LA Times that it’s that business side of the field that he’s really interested in:

“I grew up playing ‘Commodore 64.’ I liked games like any other young person growing up in Sweden. But for me it’s been more about the people, the industry, the business that gets me excited.”

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James Sheppard/Future via Getty Images

In a way, Wingefors and Embracer’s thirst for snapping up the rights to older, past-their-prime titles in the hopes of developing new and lucrative remakes based on them is just the next level of his first business, selling used Nintendo cartridges and other games to eager gamers by mail. The business strategy seems to be to cast a very wide net and get control of as many titles as possible. As Winefors himself put it: “We want a lot of games and to make them the best. So we make acquisitions.” Right now, the company is reported to be overseeing the development of almost 240 different games at 132 studios all across the world.

He’s also kept his hand in the comic book business as well, purchasing, through Embracer, Dark Horse, the publisher of comics based on properties like “Buffy the Vampire Slayer” and “Sin City.”

The company’s prodigious acquisitions aren’t the biggest controversy it’s seen recently. This summer, a $1 billion investment from Saudi Arabia was criticized due to the country’s well publicized human rights violations. Now, the Saudi government owns a stake of a little over eight percent in the company.

Another less controversial but still “puzzling” project of Embracer’s is the establishment of the Embracer Games Archive in Karlstad. The lofty ambition of this archive is to eventually have a copy of every video game ever made, a goal that the company has already invested some $2 million in, with a library that currently has copies of more than 60,000 games. The EGA is run by gaming YouTuber David Bostrom, who described to the LA Times like this:

“We are trying to create a kind of history or heritage museum…Embracer has so many games and studios but far from everything out there, so we want to give a picture of the complete story of gaming.”

But some critics mentioned in the profile think the archive, which isn’t open to the public like archives or museums typically are, is just a way for Embracer to gain control of more obscure games: “If he can’t outright own the rights to games, critics say, Wingefors can at least own the last remaining copies of them.”

But he says that the Embracer Games Archive is important for another reason:

“Legacy is part of the DNA of gaming companies, of gaming altogether, because this industry is about stories. So whether we are bringing a title back to the market or growing an archive, it is our duty to be part of that legacy.”

Embracer Group reportedly counts more video game publishers and companies under its umbrella than any other corporation. That includes console games, PC games, mobile games, and even the tabletop gaming company Asmodee, acquired by Embracer back in December of 2021. The point being, if you play games, there’s a good chance you’ve played one recently that Embracer has some piece of – and if Lars Wingefors’ strategy works out, you’ll be playing many more in the future.

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You Won’t Believe The Amount Of Money Someone Is Willing To Spend To Be In The Next Madden Video Game!

ByMarvin Juleson December 11, 2015inArticles›Entertainment

If you go back as recently as 20 years ago, many regarded video games as something reserved strictly for children. Fast forward to the 21st century; with the advances in technology, the hyper realism in video games, and the introduction of online play, you’ll find adults playing video games just as often, if not more than kids. Take a game like Call of Duty, for example, which has over 100 million players worldwide. To put this number into perspective, based on current world population statistics, if Call of Duty players formed their own country, it would be the 13th most populous nation in the world! Add into the equation professional gaming leagues such as Major League Gaming, which have rapidly growing worldwide fanbases, and it’s clear to see that video games are no longer child’s play.

With that being said, how much would you actually PAY to be in your favorite video game? $10? $100? $500? Well, the amount that some people are willing to pay to be in an upcoming video game may just blow your mind.

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Sean Gardner/Getty Images

The ACLU of Southern California is currently currently auctioning off the opportunity to become a playable character in the next release of the Madden NFL video game series. According to the listing, which you can see for yourself here , the winning bidder will submit their name, height, weight, age, skin tone, hair color/length, accessories, and the college they attended, to be in the video game. But that’s not all. The winning bidder will also be able to choose the attributes they want, whether that involves being a fast and agile runner or a deep threat receiver.

Pretty cool stuff, right? Would you be willing to pay $10,000 for it though? Well, if not, then you can forget about being in the next Madden game, because that’s what the current bid amount is at right now, and it could potentially rise. The auction ends on Thursday.

I think I’ll be just fine with creating my own player.

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