Highest-Paid YouTubers: Preston Brings In $14 Million In First Year On List Of Highest-Paid YouTube Stars

ByAmy Lamareon January 28, 2020inArticles›Entertainment

Preston’s ascension to the list of the highest-paid YouTube stars is due to his ability to read trends in the industry. His most popular video, “5 Ways To Prank Your Little Brother’s Minecraft House” has more than 34 million views. It was uploaded in January 2019. Sure, Preston is playing Minecraft in the video, but the overall style is less “look at me playing this game” and more conversational and engaging. Preston holds the camera up to his face at the beginning and end of each video, addressing his fans directly, and letting them in on the joke.

Preston realized that his gaming style content had gotten stale. There were a lot of other YouTube channels devoted to Minecraft . He realized that people were interested in real-life content. It helped that he was really interested in vlog-style content. But there was still a learning curve that came with changing the focus of his channel. He started examining the metrics of his channel. That helped him figure out what videos were working and what wasn’t.

Keywords are important in a YouTube video’s content. Phrases like “slime,” “challenge,” and 24-hours" in a title is a very popular way of driving views. In a 2019 report from the Pew Research Center, it was found that videos with the keywords “prank” or “Fortnite” got five times more views than videos without those words in the title. Preston noted this and integrated a keyword strategy into his content. It worked. His video “I Said Yes to My Little Brother for 24 Hours” has 22.3 million views.

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