Serena Williams Finally Unveils The Details Of Her Venture Capital Firm

ByJoey Heldon April 25, 2019inArticles›Sports News

Serena Williams has dominated the tennis court for the better part of two decades. Now, she’s helping other people dominate off the court. Williams has publicly announced the details of her venture capital firm Serena Ventures – and it’s pretty incredible what she’s helped entrepreneurs achieve.

Serena Ventures has quietly been humming since 2014, but Williams just announced the details of the firm this month via an Instagram post.

On the company’s website, Williams stressed that Serena Ventures serves a unique purpose. Her goal is to help women and people of color gain opportunities to reach success across a number of industries. Serena Ventures has invested in more than 30 companies in the food, fashion, health and wellness, and e-commerce industries.

Serena Williams Finally Unveils The Details Of Her Venture Capital Firm - 1

Bradley Kanaris/Getty Images

Serena Ventures will also mentor young founders and up and coming entrepreneurs. Williams is listed on the site as one of two employees, the other being Alison Rapaport, a former JPMorgan asset manager. Rapaport will help oversee asset management and determine new investments to add to the company’s portfolio.

The company’s portfolio includes several female-led companies, including nutrition company OLLY; LOLA, a tampon subscription service; online marketplace Teespring; and Tonal, an intelligent fitness system.

“I launched Serena Ventures with the mission of giving opportunities to founders across an array of industries,” Williams said in her announcement. “Serena Ventures invests in companies that embrace diverse leadership, individual empowerment, creativity and opportunity.”

Check out the full Instagram announcement below.

https://www.instagram.com/p/BwW4ajWHnM8/

  • The House That Venus And Serena Williams Bought Their Mom Is Now For Sale At $4.6 Million
  • Serena Williams Is The Highest-Paid Female Athlete In The World
  • Serena Williams Net Worth
  • When Serena Williams Got Her First Million-Dollar Check, She Tried To Deposit It Via Drive-Thru
  • Serena Williams Dominates List Of Highest-Paid Female Athletes Of The Year For 4th Consecutive Year
  • Serena Williams, Novak Djokovic, And Other Tennis Stars Came Together To Raise Almost $5M For Australian Fire Relief